THE NEED TO CREATE A BRAND OF UNİVERSİTY

Abstract

Goal. The basic components of the corporate identity of higher education institution (HEI) as a company that provides educational services and offer prototypes of individual structural components of the University.

Methods. The study used general scientific analytical methods and the methods of analogy and prototypes for practical results.

Results. The article deals with corporate identity, as one of the key components of the brand. The importance of the use of corporate identity is proved by examples of Ukrainian and foreign companies. The necessity of creating a corporate identity as an institution of higher education company providing educational services. Raised the issue of creating a corporate identity Lutsk NTU. We studied the components of corporate identity higher education institution. The possible directions of its development. The necessity of creating a coherent system at the University of logos, logos offered examples of individual departments of the University.

Scientific novelty. It is proposed to consider the university as a company that provides educational services in the context of corporate identity. In theory, it proved the need to create a corporate style of the university, the basic approaches to the creation of a corporate style of the higher educational institutions.

The practical significance. The basic components of the corporate identity of a higher educational institution as a company providing educational services. Developed and offered examples of logos for individual faculties. The main directions of development of the corporate university style.