DETERMINATION OF COMPETITIVENESS SHOES QENUINN LEATHER

Article Sidebar

5 (Українська)
Published: Apr 2, 2020
Keywords:
competitiveness shoe, quality shoes, stages of assessing the quality of shoes

Main Article Content

BAIDAKOVA I.M.
Poltava University of Economics and Trade
BAIDAKOVA L.
Lutsk national technical university

Abstract

Goal. The technique of assessing the competitiveness of leather footwear.


Method. In the study of selected basic model, which in its consumer properties meet best examples of domestic and foreign production, formuvals expert group stages and held expert assessment of indicators of consumer vlstyvostey sample shoes. Calculating Ratios konkurentospromozhnostiotsinnyuvanyh samples carried differentiated method.


Results. Established indicators of basic consumer properties of shoes, including odynychnipokaznyky as the results of expert surveys. Our calculation kofitsiyenta weight properties of shoes. Calculated relative measure of the competitiveness of shoes.


Scientific novelty. The technique of assessing the competitiveness of leather footwear. The practical significance. The technique research competition in the market. This


technique can be used in marketing research industry competition in markets. Qualitative Information on competition in the industry, the forecast of change received from experts, it is sufficient to analyze the situation in the industry and trends of change in the development of marketing strategy firm.

Article Details

How to Cite
BAIDAKOVA , I., & BAIDAKOVA, L. (2020). DETERMINATION OF COMPETITIVENESS SHOES QENUINN LEATHER. Tovaroznavchiy Visnik, 1(10), 38-44. Retrieved from http://tovvisnik.lutsk-ntu.com.ua/index.php/tovvisnik/article/view/75
Issue
Vol 1 No 10 (2017): Товарознавчий вісник
Section
PRODUCTS AND EXPERTISE OF NON-FOOD PRODUCTS AND RAW MATERIALS
Author Biographies

BAIDAKOVA I.M., Poltava University of Economics and Trade

Baidakova Irina  - Candidate of Technical Sciences, Associate Professor of the Department of Non-Food Products of the Poltava University of Economics and Trade

BAIDAKOVA L., Lutsk national technical university

Lyudmila Baidakova - Doctor of Technical Sciences, Professor, Head of the Department of Commodity Research and Expertise in Customs at Lutsk National Technical University

References

1. Ліщук В.І. Менеджмент конкурентоспроможності шкіряного виробництва / В.І. Ліщук. – К.: Фенікс, 2005.

2. Байдакова Л.І. Оцінка конкурентоспроможності товарів на Україні / Байдакова Л.І., Байдакова І.М., Кощій О.В. – Хмельницький: Хмельницький національний університет МНТЖ ВОТТП, 2000. – № 4. – С. 174 - 178.
3. Байдакова, Л.І. Товарознавство. Непродовольчі товари: товари культурно-побутового призначення: підручник / Л.І. Байдакова, О.І. Передрій, І.М. Байдакова. – К.: Вища школа, 2009. – 327 с.