ENVIRONMENTAL CERTIFICATION AS A GREEN ECONOMY INSTRUMENT

Abstract

The purpose of the article is to determine the place of environmental certification in the system of national trade and ecological administration.

Methodology. General approach to the determination of work structure is based on the method of system analysis. The methods of analysis and synthesis, induction and deduction, abstraction and grouping were also used in order to make some conclusions.

Results. The problem of the usage of environmental certification as an instrument of eco-marketing for effective realisation of constant development conception is examined. The advisability of using the results of environmental certification of the products of national enterprises in the process of national purchases is proved. The role of environmental certification and eco-labelling in formation of product competitiveness is shown. The wide usage of eco-labelling is proved to be an effective instrument of eco-marketing. The perspectives of further research are considered to be the development of mechanisms of implementation of environmental certification and eco-labelling in the practice of national enterprises.

Practical value. It is considered that by choosing environmentally friendly products the government, commercial and other organizations make an important contribution to the development of effective consumption and manufacturing as well as stimulate the development of ecological innovations, technologies of pure and safe manufacturing and the improvement of environmental characteristics of products during the life circle.