STRATEGIC VECTOR OF ORGANIZING ACCESSIBLE TRAVEL FOR PEOPLE WITH LIMITED OPPORTUNITIES IN THE FIELD OF SERVICE

Abstract

Purpose. Form your strategy for organizing accessible travel for people with disabilities in the modern economic space, taking into account the factors of the micro- and macro-environment.

Methodology.The following methods were used for research: comparison, generalization, specification, classification, synthesis and analysis, modeling.

Findings.The content of the main elements of the accessible travel strategy is revealed: the beach for everyone, the first stop: the tourist office, accessibility in all standards, tourism for all senses, accessibility at every step of the journey. The list of the author's recommendations on the arrangement of rooms and spaces for people with disabilities has been improved, and hotels have been revealed as adapted to serve people with disabilities in the Western region. Modern conditions in Ukrainian standards require access and accommodation for people with disabilities, which additionally ensure the reservation of single and double rooms with special equipment.Activation of the program for the development of barrier-free tourism in Ukraine contributes to the creation of a regulatory framework for the regulation of certain requirements for barrier-free space, regulation and control of their implementation, infrastructure accessibility; training of qualified personnel who can work with this population category; partial financing of travel for people with disabilities, as well as implementation of international standards; integration of people with disabilities into the social space; publication and distribution of recommendations on the arrangement of tourist infrastructure facilities in compliance with the requirements.

Originality.The list of the author's recommendations on the arrangement of rooms and spaces for people with disabilities has been improved, hotels have been revealed as adapted to serve people with disabilities in the Western region.

The practical value. Based on observation and fact-finding, it can be said that the accessible travel strategy for people with disabilities provides tourist information aimed at helping, by getting the most out of a visit to the service industry, by providing a list of the best hotels/restaurants, types of activities and adapted transport.