COMPETITIVENESS OF HOSPITALITY INDUSTRY: STATUS, PROSPECTS, SOLUTIONS
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Abstract
Introduction. The purpose of the study is to develop theoretical and methodological principles, scientific and methodological, as well as practical recommendations for increasing the competitiveness of the hospitality industry.
Method. As part of the research, the author used a methodological approach, the basis of which was formed by the following research methods: generalization and systematization (to determine the contribution of the tourism industry to the world GDP); computational and analytical (for analysis of country competitiveness indices); process approach (for the development of proposals to increase the competitiveness of enterprises of the hospitality industry in Ukraine); tabular methods (for visual presentation of the material).
Results. The study revealed the importance of the hospitality industry sector for the development of the economy, presented the overall contribution of the tourism industry to the world GDP, carried out a comprehensive analysis of the Travel and Tourism Competitiveness Indexes, emphasized the need to strengthen the role of cooperation between companies and national economies in the hospitality industry sector to develop joint policies to ensure sustainable tourism
The scientific novelty. The main differences between the Travel and Tourism Competitiveness Index (TTCI) and the Travel and Tourism Development Index (TTDI) are highlighted, the basic indicators of these indexes are systematized by country, directions for strengthening the competitiveness of the hospitality industry of Ukraine are presented.
The practical significance. The indicators of competitiveness presented in the study are the basis for the analysis and formation of the system of competitive advantages of the hospitality industry sector of the country or region, and also become the basis for the formation of policies for the sustainable development of tourism. On the other hand, increased competition between regions within the state, as well as between countries on the international tourist market. allows to form complex tourist products, activate economic processes, becomes a significant indicator of the quality of services
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References
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